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Seo & internet terms glossary

Cost Per Click

Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click.


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This term is practically synonymous with spider.

Inbound link

Incoming link to your website outside of your website.

Link Popularity

Link popularity is the measure of inbound links who goes on to your website.


A word used to perform a search on search engines.

Keyword density

keywords as a percentage of indexable text words.


Markup is the assignment of an information type to content. How content is marked-up defines what ‘sort of thing’ it is, and may also affect how it looks―its presentation.

Outbound link

Outside link from your website to another website.

Pay Per Click

A type of online advertisement, where the advertiser pays the publisher each time a visitor clicks on an advertisement. It is also associated with Cost Per Click (CPC).


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look for Page Rank.


A public service announcement (PSA) is an announcement serving the public interest and run by a web site at no charge when no other paying advertisements are available. For example, a health agency of the US government may run an anti drug message.

Page Rank™

Devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links.


This term is practically synonymous with spider.

Search engine

A program that indexes documents, then attempts to match documents relevant to a user's search requests.

Search engine optimization

The process of choosing targeted and relevant keywords in order to have a good ranking over the search engines.


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Search engines results pages.

Server Sides Includes

SSI scripts are embedded into web pages and are usually used to include external files inside of a page or show date information. The script is executed before the page is delivered to the client. Web pages with SSI scripts usually have the extension .shtml.


inappropriate commercial message of extremely low value.


An addict of spamming.


A spider is a program run by a search engine to build a summary of a website’s content (content index). It creates a text-based summary of content and an address (Url) for each webpage.

When a user searches, the keyword(s) they enter are compared with the available website content indexes. Due to the large number of webpages indexed, direct text-only-matching is rare, rather search engines use sophisticated logics (algorithms) to rank potential matches. For example, the underlying information hierarchy of a webpage (semantic markup) may be factored into the ranking a webpage is assigned.


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Look for Top Level Domain.

Top Level Domain

TLDs are the names at the top of the DNS naming hierarchy. They appear in domain names as the string of letters following the last (rightmost) ".", such as "net" in "". The administrator for a TLD controls what second-level names are recognized in that TLD. The administrators of the "root domain" or "root zone" control what TLDs are recognized by the DNS. Commonly used TLDs include .com, .net, .edu, .jp, .de, etc....


Location of a resource on the internet.

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